Hi,

I'm Richard Selvaratnam.

I bring a blend of creative vision and strategic insight to every project to craft impactful experiences.

I love playing with tech, being active via social sports and unwinding around family and friends.

I'm currently teaching myself mandarin and how to code.

Take a scroll and learn more about me.

Testimony

CBRG

'We have been extremely happy with Richard's services, which are high quality, fulfilled in a timely fashion, and involve a great deal of consideration and personalisation to the clients' needs'

- Jamie Selby-Pham, Managing Director

See work experience

MARKETING

Digital Marketing

Product Manage

Sales

DESIGN

Graphic

Media

Print

LeBow_College_of_Business_-_Drexel_University_(53590179026)-2.jpg

MARKETING

Qualifications:

BBus (MARKETING Swinburne University)

Lebow College of Business in Drexel University

(exchange program)

Digital Marketing

Digital Marketing covers the majority portion of modern day consumers.

Due to this size and ever-shifting landscape it is essential to have a strong foundation when approaching campaigns or projects.

Here are the 4 corner stones I use to build my work upon.

Select a stone below for examples and elaboration.

Product Management

Positioning

Clearly distinguishing our position in the market in contrast to competitors. Assisting in effective communication and SWOT analysis.

Packaging and IP

I've worked with international and domestic partners to design packaging and IP protection of brands and products.

Launches

I've worked with sales teams to plan the product roll outs. Including media packs and campaign materials.

Sales

Sales

Getting hands deep on the front lines of sales provides an important perspective into buyer behaviour.

I've experienced being a representative, customer support and negotiator in previous roles. Below key areas where marketing and sales overlapped.

Data Analysis

Converting data analysis and insights into information that tells us who our target demographic is. What is an effective way to communicate to them and review how well products/services match them.

CRM & Merch

Establishing a system to reward, network and brand customers and clients is advantageous for long term success. I developed one to monitor and flag customers.